Build a Product Comparison Around the Customer’s Use Case
Compare products by the customer’s real use case, verified differences, practical constraints, and decision priorities.
The Refund and Cancellation Test for a Product-Centered Business
Compare the current written exit terms with the sales message, walk through two realistic exits, and give the process a green, yellow, or red result.
The Customer Retention Audit: Do Buyers Return by Choice?
Use a four-column record and a 60-day review to learn whether repeat orders reflect continuing customer value or pressure.
The Replacement Test: Why Would a Customer Switch Products?
Compare a product with the customer’s current choice, then use real reorder feedback to decide whether the product has durable utility.
The Customer Test: Would Anyone Buy This Without the Opportunity?
Use a five-question demand test and a 30-day ledger to see whether product sales reflect real customer value or opportunity pressure.