The Illusion of Affordability… Or
“The Livegood LIE!”
If the only thing someone had to pay for your MLM business was the low startup cost, everybody would join.
That’s the line most people never stop to question.
Today, “affordable” programs are everywhere — $10-a-month subscriptions, $7 affiliate offers, micro-memberships that promise big returns for pocket change. The pitch is irresistible: “Anyone can afford this!”
But that’s exactly the problem.
Because when anyone can afford to join, everyone has to join for the math to work.
Think about that.
If your entire business model depends on thousands of people paying $10 a month just so you can earn $1,000 — that’s not a business, it’s a subscription pyramid. The money doesn’t come from genuine customers who value the service as a standalone product. It comes from participants funding the system from within.
In that structure, your so-called “commodity” isn’t the product — it’s the participants themselves. The product becomes a prop, a justification to keep the subscriptions flowing. Attrition isn’t caused by lack of belief; it’s built into the model itself. People drop off when they realize that to sustain even a modest income, they’d have to recruit an army.
And yet, the emotional cost doesn’t end there. The real drain comes from the time and hope people keep investing into something that can never mathematically support them. Each renewal fee feels like maybe this month it’ll turn around. Each new “training” feels like the missing key. Before long, the ledger is red — not in dollars, but in time and emotional energy.
A sustainable business requires a commodity that stands on its own — something people genuinely want and buy repeatedly without being attached to a compensation plan.
That’s where most MLMs collapse. They mistake affordability for viability.
Your product must live in that middle ground — priced high enough to create real profit, but not so expensive that it excludes most people. It needs to offer measurable, desirable value that can compete outside the network bubble.
That’s why Mannatech’s glycan-based products hold such a unique position. They occupy that sweet spot: scientifically differentiated, consumable, and in demand by real customers — not just distributors chasing compensation. The products have a life of their own, and that’s what makes the business sustainable.
Low startup cost may get people in the door, but it doesn’t build longevity.
The true measure of affordability isn’t what it costs to start — it’s what it costs to stay.
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This is about as hard as opportunity can knock. The reality is that knocking on opportunity’s door is largely your responsibility.
If there was a business designed like a McDonald’s franchise, without the high price-tag, that would also reward you a passive income, could you see yourself as an entrepreneur? The secret is in the system (not individual personalities).
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