When a Customer Says the Product Is Too Expensive
Separate a spending limit from a product comparison or an unanswered value question. Make the cost clear without pressuring the buyer to change priorities.
When a Customer Asks a Product Question You Can’t Answer
Record the exact question, use a source that can answer it, and return with the limits intact. Unknowns and professional boundaries belong in honest product education.
Product Samples Need a Question, Not a Sales Quota
Use a product sample to answer one observable fit question. Agree on instructions and follow-up, and separate feedback from proof or purchase obligations.
Product Education or Product Pitch? Use This Test
Learn the difference between education and persuasion by separating facts, interpretation, preference, and unknowns — while preserving the customer’s right to say no.
The Replacement Test: Why Would a Customer Switch Products?
Compare a product with the customer’s current choice, then use real reorder feedback to decide whether the product has durable utility.