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Attraction Marketing: Debunking the Myth of Instant Success

WHAT THE GURUS ARE NOT TELLING YOU In the age of social media, attraction marketing has become the buzzword in network marketing. It promises to make success look effortless: “Just be yourself, share your lifestyle, and people will come to you.” At first glance, it sounds liberating and empowering. No more cold calling. No more …

For Every Rags-to-Riches Story in MLM, There Are a Thousand Riches-to-Rags Tragedies

It’s the Hype, Not the Model The Allure of the Success Story Many MLM promoters love to share those glittering success stories—accounts of individuals who seemingly leaped from poverty to unimaginable wealth. These anecdotes serve as potent “proof” that if one person can succeed against all odds, then anyone can. Yet such stories are typically …

WHAT IS HAPPENING TO MLM?

Why Are We Losing Ground in Network Marketing? Network marketing, once a promising business model, is now a sinking ship in the public’s perception. The industry’s negative reputation isn’t the result of some coordinated attack—it’s the predictable outcome of decades of unsustainable practices, misleading hype, and a fundamental misunderstanding of business principles. And if those …