Influence or Principles as an Effective Network Marketing Strategy?

Choosing a Path to Lasting Success in Business

When building a business, many find themselves drawn to leaders who have achieved great influence. Yet, as appealing as influence might be, it’s important to ask: *Do you want to follow someone who simply has influence you can’t replicate, or someone who can teach principles that anyone can duplicate?* This is especially true for those seeking a biblically principled approach, where wisdom, understanding, and sound principles take priority over hype and short-lived popularity.

In this post, we’ll explore why foundational principles lead to more enduring success and how scriptural wisdom guides us in building a business that stands the test of time.

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Influence vs. Principles: The Key Difference

Influence can be inspiring, but it often revolves around charisma, popularity, and personal branding. While these qualities are valuable, they are not necessarily transferrable. Influence might open doors, but it does not always lead to lasting success. By contrast, *principles* are timeless truths that anyone can follow. They offer a roadmap that doesn’t rely on the charisma or reach of one individual but on proven, replicable actions.

Consider Proverbs 4:7, which says, *“The beginning of wisdom is this: Get wisdom. Though it cost all you have, get understanding.”* Wisdom and understanding form the bedrock of any sustainable business strategy. When we build on principles rooted in truth, rather than chasing the next trend or the charisma of a single leader, we create something far more lasting and substantial.

Why Wisdom and Understanding Matter in Business

Applying wisdom and understanding to business is more than just a strategy; it’s a responsibility. Wisdom helps us discern what works and what doesn’t, steering us clear of fads and fleeting popularity. Understanding helps us grasp not only the *how* but also the *why*, enabling us to make decisions grounded in lasting truths rather than emotional appeals.

The book of James reminds us that *“If any of you lacks wisdom, let him ask of God, who gives generously to all without reproach, and it will be given to him”* (James 1:5). This promise is invaluable. When we seek wisdom, we gain the insight needed to build a business that doesn’t depend on temporary trends but on solid, time-tested principles. By focusing on wisdom, we align our decisions with principles that reflect integrity and long-term vision.

Building with Biblical Principles vs. Influence Alone

In network marketing, especially, it’s easy to find leaders who have amassed influence. They may impress with their lifestyle, charisma, or social media following, yet these are not elements that everyone can—or should—replicate. True success lies in principles that anyone can apply, regardless of personality or popularity.

In Matthew 7:24-27, Jesus speaks of the wise man who builds his house on the rock and the foolish man who builds his house on the sand. *“The rain came down, the streams rose, and the winds blew and beat against that house; yet it did not fall, because it had its foundation on the rock.”* Likewise, when we base our business on strong principles rather than shifting influences, we create a foundation that can withstand the tests of time and change.

By focusing on teaching duplicable principles rather than leveraging fleeting influence, we create opportunities for real growth. We allow our team members to succeed based on their understanding and application of these principles, rather than their ability to mimic someone else’s unique talents.

Practical Steps to Prioritize Principles in Your Business

1. **Seek Scriptural Guidance Daily**: Proverbs 3:5-6 encourages us to *“Trust in the Lord with all your heart and lean not on your own understanding.”* Daily time in the Word provides wisdom beyond our own understanding, guiding us to make decisions that align with biblical values and truth.

2. **Build Systems that Can Be Duplicated**: A great leader in business should seek to equip others to succeed. This means creating systems that are easy to replicate. For instance, rather than depending on charisma to make sales, consider focusing on educating potential customers with consistent, honest information that anyone on your team can share effectively.

3. **Lead by Example in Integrity and Patience**: Galatians 6:9 tells us, *“Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.”* By showing your team the power of diligence and patience, you help them cultivate the perseverance needed for success. Integrity and patience are qualities that anyone can develop and replicate, unlike influence, which may fade over time.

4. **Encourage Growth through Learning, Not Following: True discipleship and mentorship encourage growth, not dependency. As you lead, encourage your team members to learn and apply principles independently. This way, they’re equipped to lead in their own right, fostering growth that goes beyond any one individual’s influence.

5. **Internalize and Share Wisdom Rather Than Hype**: Proverbs 24:3-4 speaks of building a house through wisdom and establishing it through understanding. Build your business the same way—by providing valuable knowledge and practical wisdom that benefits everyone on your team, creating a structure that stands strong, regardless of external pressures.

Influence Will Fade, but Principles Stand the Test of Time

While influence can inspire, it often doesn’t sustain. When we build on principles, we offer others the tools to create genuine, lasting success. Scriptural wisdom guides us toward an approach that emphasizes truth, reliability, and long-term growth. And when we prioritize these qualities, we create a business not just for ourselves, but for others who can succeed independently.

As Proverbs 22:1 tells us, *“A good name is more desirable than great riches; to be esteemed is better than silver or gold.”* By focusing on building a reputable, principle-centered business, you create something that brings value to your team, your customers, and ultimately glorifies God.

So, consider this as you build your business: Are you choosing influence, or are you choosing principles that anyone can apply? The path you choose will determine not only your own success but the success of those you lead. Let’s build on wisdom, understanding, and integrity—these are the hallmarks of a business that stands the test of time.

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