THE BEARDED LADY:
Why MLM Loves Misfits, Freaks, and False Experts
Barnum took people with unusual features — things that made them outcasts — and turned them into stars.
MLM does the same.
It takes:
- The failed realtor
- The failed influencer
- The failed coach
- The broke single mom
- The 27-year-old “mindset entrepreneur”
- The ex-high school athlete who never got over his glory days
And elevates them to “leaders” for one reason:
They are marketable characters.
Their stories are relatable.
Their struggles are dramatic.
Their failures are rebranded as “testimony.”
MLM doesn’t need experts.
Experts make boring content.
MLM needs freak-show level abnormalities disguised as “success stories.”
It’s not personal.
It’s Barnum.
The greatest show isn’t in the spotlight — it’s happening around you.
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No drama.
No hype.
Just clarity — and the tools to finally see the hands in your pockets.
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