How To Build a Business on Proven Principles, Not Influence

The Time Tested Path to Lasting Success

In today’s fast-paced world, it’s easy to get caught up in the race for social media influence and quick success. We’re surrounded by messages that tell us to “fake it till you make it” or to “work smarter, not harder.” But these platitudes often do more harm than good. They pacify us in the moment, but they don’t provide a solid foundation for true, lasting success.

Proverbs 13:7 offers a timeless warning against these empty promises:

“One person pretends to be rich, yet has nothing; another pretends to be poor, yet has great wealth.”

This verse is directed squarely at those who rely on appearances to get ahead—especially the “fake it till you make it” crowd. While it might be tempting to present yourself as successful before you’ve truly achieved anything, this approach is not only unsustainable but also counterproductive. Its also deceptive and will not be rewarded when it all comes crashing down.

The Trap of Influence Building

Social media has created a culture where influence often takes precedence over substance. Many people fall into the trap of crafting narratives about themselves that are designed to impress others, but these narratives are often built on shaky ground. When you’re more concerned with what others think than with your own integrity, you’re setting yourself up for failure. Those closest to you—those who truly know you—can often see through the facade, which only undermines your credibility.

Moreover, the “influence first” approach doesn’t duplicate well for the average person. When your business relies on projecting an image of success rather than on genuine principles and hard work, it becomes difficult for others to follow in your footsteps. You might be able to fool some people for a while, but eventually, the truth comes out. And when it does, your influence crumbles.

The Power of Integrity

Instead of focusing on what others think, we should be concerned with integrity—doing the right thing, even when no one is watching. Integrity is the cornerstone of any successful business. It’s what allows you to build something that will stand the test of time, something that won’t collapse the moment the spotlight fades.

When you build your business on principles rather than influence, you’re creating a lasting, income-producing asset. You’re not just chasing the latest trend or trying to impress people who don’t really care about you. Instead, you’re focusing on what truly matters: providing value, helping others, and growing in grace and knowledge.

A Lasting Path to Success

True success isn’t about how many followers you have or how many likes your posts get. It’s about building something real and meaningful. It’s about creating a business that not only provides for you and your family but also makes a positive impact on the lives of others.

By rejecting the superficial and embracing integrity, you’re setting yourself up for a different kind of success—one that lasts. Instead of worrying about what others think, focus on doing the right thing. Instead of crafting a narrative to impress others, build a business that reflects your true values.

In the end, it’s the principles you stand on, not the influence you chase, that will determine your success. Choose wisely, and build a business that will stand the test of time.

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