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THE GREATEST SHOW IN NETWORK MARKETING: PART 3

THE BEARDED LADY: Why MLM Loves Misfits, Freaks, and False Experts Barnum took people with unusual features — things that made them outcasts — and turned them into stars. MLM does the same. It takes: The failed realtor  The failed influencer The failed coach The broke single mom The 27-year-old “mindset entrepreneur” The ex-high school …

THE GREATEST SHOW IN NETWORK MARKETING: PART 2

THE ILLUSIONIST: How Gurus Sell Magic Instead of Method” Barnum didn’t sell the truth. He sold the *idea* of truth wrapped in enough glitter that no one cared to look closer. Every modern MLM “guru” inherited this tactic. They sell: “manifestation”  “alignment”  “high-ticket clarity”  “business energetics”  “brand authenticity” None of which you can teach. None …

THE GREATEST SHOW IN NETWORK MARKETING: PART 1

THE RINGMASTER: Why the Loudest Person Is Never the Smartest Barnum understood something most people never will: Volume creates credibility in the minds of the foolish. In today’s MLM world, the loudest people — the ones screaming “momentum,” “alignment,” “vibration,” and “duplication”—are the ones who haven’t duplicated anything except bad ideas. They become de facto …

THE GREATEST SHOW IN NETWORK MARKETING:

Why the Industry Still Falls for P.T. Barnum’s Tricks WELCOME TO THE SHOW If P.T. Barnum were alive today, he wouldn’t be running a circus. He’d be running a network marketing training company. He’d sell $997 courses on “how to build your brand.” He’d run webinars promising “six figures in six months.” He’d host stadium …

IF P.T. BARNUM WERE ALIVE TODAY…

…HE WOULD PROBABLY BE A NETWORK MARKETING TRAINER! “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.” Daniel Kahneman I guess I prefer to be knowledgeable rather than manipulative. This type of attitude in my …